Publication details [#58677]

Roitman, Malin. 2014. Presidential candidates’ ethos of credibility: The case of the presidential pronoun I in the 2012 Hollande–Sarkozy debate. Discourse & Society 25 (6) : 741–765.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
SAGE Publications


This study shows the importance of the pronoun ‘I’ (essential in ‘self-presentation’) in relation to the function of (counter-argumentation by) sentence negation in exploring the credibility ethos rhetoric of presidential candidates (here in the 2012 Hollande–Sarkozy debate).