The general public's attention was drawn to the prejudice towards variable conformity in Brazilian Portuguese in a 2011 intense countrywide sociolinguistic discussion elicited by the leading network TV Globo. Polarization of the education-variable becomes excessive in 2000, in a progressively disparate social distribution of common marked forms. The enhanced effect of education is also clear in a comparison with the statistical impact of mass media. Public discussion of linguistic prejudice appears serviceable to the community, which can benefit from sociolinguistic research findings in a humanistic and emancipatory manner, as predicted by Sankoff (1988a).