Using Benor's (2010) ethnolinguistic repertoire as frame, this paper demonstrates some linguistic resources applied by New York City Latinos to designate latinidad, a kind of shared Latino identity. The framework could be extended to explain the armory of distinct linguistic features employed by members of panethnic groups. For U.S. Latinos, this comprises characteristics of manifold Spanish and English varieties. The findings further indicate that shared Latino identity includes a basis for collaboration, in this case, collaboration with the opportunity to produce economic advantages.