Publication details [#58774]

Kelly-Holmes, Helen and Sari Pietikäinen. 2014. Commodifying Sámi culture in an indigenous tourism site. Journal of Sociolinguistics 18 (5) : 518–538.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This paper discusses the marketization of Sámi culture in a Sámiland Reindeer Farm. Using a lenghty ethnography, it distinguishes various scripts employed within the tourist encounter to handle tensions regarding host authenticity, host-tourist cooperation, and the multilingual context, i.e. the interaction between English as a tourist lingua franca, Finnish as national language, and to a confined level the local Inari and Northern Sámi languages. It is asserted that the interests connected with creating cultural tourism are possibly higher in native, minority language contexts.