Publications

Publication details [#58840]

Kang, Doo Syen. 2014. How international students build a positive relationship with a hosting country: Examination of strategic public, message and channel of national public relations. International Journal of Intercultural Relations 43 : 201–214.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Elsevier

Annotation

Given the essential role of interpersonal communication, this study clarifies the history of international students' supportive intentions towards their hosting country in the context of national public relations. Social support appears an important facilitator and face-to-face interaction an efficient communication channel for constituting beneficial behavioral intentions to revisit and praise South Korea to family and friends in their homelands.