Publications

Publication details [#59103]

Zappavigna, Michele. 2014. Enacting identity in microblogging through ambient affiliation. Discourse & Communication 8 (2) : 209–228.
Publication type
Article in journal
Publication language
English
Place, Publisher
SAGE Publications

Annotation

This paper examines how we employ social media, and especially Twitter, to perform relational identities and adjust to others in shared value communities, via ambient alignment. The three key bonds of self mockery, fatigue and addiction are considered.