Publications
Publication details [#59103]
Zappavigna, Michele. 2014. Enacting identity in microblogging through ambient affiliation. Discourse & Communication 8 (2) : 209–228.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
Annotation
This paper examines how we employ social media, and especially Twitter, to perform relational identities and adjust to others in shared value communities, via ambient alignment. The three key bonds of self mockery, fatigue and addiction are considered.