Publications

Publication details [#59106]

Kheovichai, Baramee. 2014. Marketized university discourse: A synchronic and diachronic comparison of the discursive constructions of employer organizations in academic and business job advertisements. Discourse & Communication 8 (4) : 371–390.

Publication type

Article in journal

Publication language

English

Keywords

academic language | advertisement | business language | modality | transitivity

Place, Publisher

SAGE Publications

Annotation

Collating how employer organizations are discursively established both syn-and diachronically in academic and business job advertisements, this paper urges universities to selectively assume business language and preserve their identity as educational institutions.