Publications
Publication details [#59497]
Balch, Karen M., Kristina Henneke, Marta Pacheco Pinto and Rosário Durão. 2014. Visualizing science and technology across cultures: Results of a pilot study. Information Design Journal 21 (2) : 99–114.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
John Benjamins
Journal DOI
10.1075/idj
Annotation
Science and technology (S&T) visuals seem remarkably alike across cultures globally. Yet, individual and cultural experiences of scientists and engineers vary before they master the tools and techniques of their disciplines, and different parts of the world have different understandings of S&T. This disparity led to this pilot study with five S&T students at New Mexico Tech. It is concluded that S&T visuals vary across cultures, the variations between designs comprise a spectrum of visual-textual and textual-visual correlations, and the similarities and differences between the visuals are caused by diverse individual and contextual factors.