Publication details [#59525]

Tay, Dennis. 2015. Metaphor in case study articles on Chinese university counseling service websites. Chinese Language and Discourse 6 (1) : 28–56.
Publication type
Article in journal
Publication language
Place, Publisher
John Benjamins
Journal DOI


This paper investigates metaphor use in case study articles (CSAs), which share knowledge and describe counseling processes, on a Chinese university counseling centre website. Metaphors from 27 CSAs were coded under the variables textual position, target, and source. Chi-squared tests of independence reveal a moderate association between metaphor targets and metaphor position within CSAs(Cramer’s V = 0.3897), but not between sources and position(Cramer’s V = 0.0751). Crosstabulation of targets and sources reveal prominent conceptual mappings in CSAs, which are analyzed with reference to communicative and cultural factors underpinning the counselor-student relationship. Implications and future directions are discussed.