This article has two aims: (i) to give an overview of research on sensory perceptions in different disciplines with different aims, and on the basis of that (ii) to encourage new research based on a balanced socio-sensory-cognitive approach. It emphasizes the need to study sensory meanings in human communication, both in Language with a capital L, focusing on universal phenomena, and across different languages, and within Culture with a capital C, such as parts of the world and political regions, and across different cultures, such as markets, production areas and aesthetic activities, in order to stimulate work resulting in more sophisticated, theoretically informed analyses of language use in general, and meaning-making of sensory perceptions in particular.