The Complexo do Alemão, a group of 12 favelas in Rio de Janeiro, attracted the attention of Brazilian and International corporate media when the police and the army ‘pacified’ the favelas in 2010. Part of a broader political and economic project to make Rio de Janeiro ‘safe for large-scale events, pacification consists of seizing back territories from the control of drug dealers by installing permanent police units. This paper focuses on how different discourses on the ‘pacification’ of the Alemão simultaneously entextualized and projected trajectories of reception, interpellation and agency. It also delineates different and competing communicable maps (Briggs 2007) of these trajectories of signs. While looking at ethnographic evidence from local reception of mediatized signs and people’s own communicable maps, it draws attention to major gaps in communicable constructions of pacification, thus attempting to accentuate some complexities of Rio’s mainstream pragmatics of circulation.