This study is a socio-pragmatic analysis of persuasive strategies used by the participants in “al-ittijāh al-muʿākis”, “The Opposite Direction”, on the Al-¬Jazeera TV channel. An ethnographic approach was adopted in the research; the analysis focused on the use of politeness strategies and face-saving and face¬threatening interactions in order to find out their persuasive factors. The study observes that religious citations, prophetic sayings, proverbs, and metaphor are used predominantly by the participants in communicating various political issues. It is argued that the persuasiveness of these rhetorical strategies stems from their aesthetic influence in establishing moral credibility and in evoking emotional responses.It is also argued that these rhetorical strategies are speech acts that indirectly provoke responses and/or aim at saving the speakers’ and/or addressees’ face. The study concludes that persuasiveness is facilitated in part by transferring socio-pragmatic meanings through the use of some politeness and figurative devices such as honorific modes, metaphors and proverbs.