Publication details [#60055]

McKeown, Jamie and Qilin Zhang. 2015. Socio-pragmatic influence on opening salutation and closing valediction of British workplace email. Journal of Pragmatics 85 : 92–107.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This study discusses some socio-pragmatic factors affecting (in)formality of opening and closing formulae in (a studied corpus of) British company e-mails. Whilst social distance and external communication caused greater formality, conversational progression and the use of politeness markers motivated informality.