Publication details [#60124]

Fredericks John, Deborah Ashabai. 2015. Language choice and ideology: Examining the use of the Malay language in English newspaper advertisements in Malaysia. Language & Communication 43 : 87–101.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


A critical social semiotics framework is used to discuss how Malay language choice in top three English newspapers’ advertisements in Malaysia, conveys a Malay-Muslim ideology, expressing Malay ethnic values, culture and worldview, and a socio-political ideology of concord, which can be considered as both social message and governmental political device.