Publication details [#60130]

Schulthies, Becky. 2015. Do you speak Arabic? Managing axes of adequation and difference in pan-Arab talent programs. Language & Communication 44 : 59–71.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This paper discusses pan-Arab corporate media linguistic diversity management in televised talent shows from 2003 to 2013. Tensions between entertainment programming discursive norms (cfr. the use of Mashreqi (eastern) Arabic as unmarked media Arabic), state linguistic regimes (promoting Modern Standard Arabic (MSA) as norm), and product market expansion, have engendered a mediatization of non-“core” Arabics (like Tunisian, Fessi, Emirati, non-standard social registers).