This paper discusses pan-Arab corporate media linguistic diversity management in televised talent shows from 2003 to 2013. Tensions between entertainment programming discursive norms (cfr. the use of Mashreqi (eastern) Arabic as unmarked media Arabic), state linguistic regimes (promoting Modern Standard Arabic (MSA) as norm), and product market expansion, have engendered a mediatization of non-“core” Arabics (like Tunisian, Fessi, Emirati, non-standard social registers).