Publication details [#60156]

Yap, Foong Ha and Steven Ming-Chiu Wong. 2015. “Did Obamacare create new jobs?” – An analysis of Mitt Romney’s use of rhetorical questions in the 2012 US presidential election campaign. Text & Talk 35 (5) : 643–668.
Publication type
Article in journal
Publication language
Place, Publisher
De Gruyter


This study clarifies how politicians employ successful communication strategies to compete for votes in election campaigns. As example, it considers how Mitt Romney's use of rhetorical questions during the 2012 US presidential election changes according to the target audience.