Publications

Publication details [#60355]

Bull, Peter and Karolis Miskinis. 2015. Whipping It Up! An Analysis of Audience Responses to Political Rhetoric in Speeches From the 2012 American Presidential Elections. Journal of Language and Social Psychology 34 (5).

Publication type

Article in journal

Publication language

English

Keywords

audience approval | audience response | election manifesto | political speech | rhetorical effect

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

Anglo American politicians mainly employ implicit rhetorical devices to elicit audience assent as shown in 11 speeches by Obama and Romney in the 2012 U.S. presidential elections. In these speeches, a significant positive correlation emerges between audience assent rate and electoral success.