Publication details [#60369]

Santello, Marco. 2015. Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection. Applied Linguistics 36 (1) : 95–120.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
Oxford University Press


This paper examines attitudes and responses to language choice in advertising earmarking Italian bilinguals who appertain to a set speech community. 103 circumstantial bilinguals of Italian origin assessed four print advertisements. Maybe because of their high proficiency level, subjects do not have any processing fluency problem when faced with advertising in their dominant tongue. Contrarily, English dominants react more positively to Italian messages whilst Italian dominants react more positively to English messages.