Publication details [#60517]

Schramm, Holger and Johannes Knoll. 2015. Advertising in social network sites – Investigating the social influence of user-generated content on online advertising effects. Communications 40 (3) : 341–360.
Publication type
Article in journal
Publication language
Place, Publisher
De Gruyter


Web users partaking in interpersonal relationship (interpersonal impact) and/or group membership (collective impact) with authors of user-created content which turns up beside advertising on the web page are more firmly affected in their reply to the advertising than unconnected users.