Publications

Publication details [#60589]

Nair-Venugopal, Shanta. 2015. Issues of language and competence in intercultural business contexts. Language and Intercultural Communication 15 (1) : 29–45.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Routledge

Annotation

The tension between prioritized standardized English language use in Malaysian business contexts and contextualized or localized language use as authentic (and efficient localized workplace) language skill, can affect intercultural communication competence (ICC). Three studies that evidence such tension in the localized Malaysian and globalized business contexts are debated ensuing an inquiry of ICC in Anglo-American contexts.