Publications
Publication details [#60700]
Conradie, Marthinus. 2015. Winning the audience: A Relevance theoretic analysis of us-them relationships in a text on hiv/aids. Language Matters: Studies in the Languages of Africa 46 (2) : 159–179. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
Exploring the construction of a text addressing the South African student population-target audience's sexuality may provide insights into the manner particular pragmatic and metadiscursive devices are employed to raise the pertinence of their HIV/AIDS messages.