Publications
Publication details [#60727]
Oyebode, Oluwabunmi and Adeyemi Adegoju. 2015. Humour as discursive practice in Nigeria’s 2015 presidential election online campaign discourse. Discourse Studies 17 (6) : 643–662. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
Journal WWW
Annotation
This study explores the humour patterns displayed in the utilization of Internet memes (both verbal and visual) in the online campaign discourse of the 2015 Nigerian presidential election. These memes mainly serve subversive ends to considerably diminish the targets' electoral value. As regards the intensifying function of humour, though, earnest socio-political issues were raised to convey the public’s concern and demands in a bottom-up communication stream.