Publication details [#60744]

Tan, Sabine, Kay L. O’Halloran and Bradley A. Smith. 2015. Online leadership discourse in higher education: A digital multimodal discourse perspective. Discourse & Communication 9 (5) : 559–584.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


This study shows how a digital multimodal discourse approach (DMDA) eases the identification of crucial multimodal systems employed for meaning-making in online communication, how meaning grows via junictions of semiotic (not individual) choices, and how the results of DMDA can unveil broader sociocultural patterns – in this case, different leadership styles as reflected in the online (video text) leadership discourse of an Australian university.