Publications

Publication details [#60754]

Kam, Jennifer A. and Chul-joo Lee. 2015. Why Does Social Capital Matter in Health Communication Campaigns? Communication Research 42 (4) : 459–481.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | caregiver-child conversation | drug culture | health | psychological explanation
Place, Publisher
SAGE Publications
Journal WWW
www.sagepub.co.uk/ejournals/

Annotation

This paper examines why health campaign exposure and social capital have interactive impact on parent-child communication about drugs.