The emerging Republic of Turkey's top–down language reform policy was deemed necessary for secularization, westernization, and modernization. Its utmost purpose was a novel linguistic aphabetic and lexical order in the Turkish language, forcing a breach with the Ottoman legacy. Using Blommaert et al.’s (2009) language policing concept as conceptual device and virtual ethnography/netnography (Hine 2000, 2005; Kozinets 2002, 2009) as methodological approach, this study explored the textual and visual cultural artifacts, created and circulated in seven focal ('conservative') Facebook groups, produced to preserve the application of Ottoman Turkish script and lexicon.