Publications

Publication details [#60786]

Buckingham, Louisa. 2015. ‘Fresh variants and formulations frozen’: Structural features of commercial signs in Oman. International Journal of Applied Linguistics 25 (3) : 386–413.

Publication type

Article in journal

Publication language

English

Keywords

commercial language | language contact | lingua franca | sign | text type

Language as a subject

Arabic | English

Place, Publisher

Wiley-Blackwell

Journal WWW

www.ingenta.com/journals/browse/bpl/ijal

Annotation

This study examines often employed structural features of English on commercial signs on shop frontages across Oman, which seem to be experiencing a nativization process within this text type's context. In some cases, structural features disclose the impact of Arabic.