Publication details [#60804]

Dickinson, Jennifer A. 2015. Plastic letters: Alphabet mixing and ideologies of print in Ukrainian shop signs. Pragmatics 25 (4) : 517–534.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
Journal DOI


This paper explores the intricate crossing of language ideologies molding alphabetic choices in outdoor Ukrainian ads and shop signs, centering on alphabet mixing via the insertion of Latin letters into Cyrillic texts and the juxtaposition of similar or interchanging texts employing both of these writing systems, debating old russian influence, novel trends and the impact of PC expansion in the Ukraine.