Publication details [#61368]

Piata, Anna. 2016. When metaphor becomes a joke: Metaphor journeys from political ads to internet memes. Journal of Pragmatics 106 : 39–56.
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Using three political ads from the Greek 2015 election campaign, each one reposing upon a distinct framework of the journey metaphor, and their witty representations in internet memes dispersed over social media platforms, this study demonstrates that both metaphor and humor assist the specific rhetorical aims of election campaign advertizing and political satire: metaphor via the evaluative frames it elicits and humor via its goals and its function as a way of criticism.