Publications

Publication details [#61426]

Albakry, Mohammed and Clint Bryan. 2016. “To be real honest, I’m just like you”: analyzing the discourse of personalization in online sermons. Text & Talk 36 (6) : 683–704.

Publication type

Article in journal

Publication language

English

Keywords

critical discourse analysis | internet | mass media | religion | sermon

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/TEXT/html

Annotation

This critical discourse analysis argues that pastor Groeschel’s “hyper-personalized” online preaching style on LifeChurch.tv, a US evangelical megachurch, aims to reduce any observed speaker-virtual congregation obstacles, and debates the effects for religion commodification and mediatization in the digital age.