Publications

Publication details [#61580]

Thibodeau, Paul H. 2016. Extended Metaphors are the Home Runs of Persuasion: Don’t Fumble the Phrase. Metaphor and Symbol 31 (2) : 53–72.

Publication type

Article in journal

Publication language

English

Keywords

audience approval | crime | metaphor | persuading | representational structure

Place, Publisher

Routledge

Journal WWW

www.erlbaum.com/Journals/Electronic/electronic.htm

Annotation

Expanding metaphoric language into conceptually concordant policy intervention accounts reinforces the persuasive impact of metaphoric frames for serious matters. issues. That is, people even more probably back either “cures” or “assaults” of crimes rendered as respectively virus or beast.