Publications

Publication details [#61654]

Coppola, Vincent and Fabien Girandola. 2016. Is the Marker the Message? The Role of Some Scalar Adverbs in the Processing of a Public Health Appeal and Its Effectiveness. Journal of Language and Social Psychology 35 (5) : 529–547.

Publication type

Article in journal

Publication language

English

Keywords

communicative efficiency | message properties | persuading | pragmatics | scalar particle

Place, Publisher

Routledge

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

It could be apposite to consider message processing reckoning with the “inferential” and “intentionalist” communication paradigm. It is debated how scalar adverbs affect Public Health Appeal message elaboration (esp. efficiency), some stance results and persuasiveness.