Mutual recognition between Cognitive Linguistics and gesture studies requires shifts and evolution on both sides. Taking earnestly the usage-based dogma of Cognitive Linguistics in light of video-recorded speech challenges nature and scope of the very study object in Cognitive Linguistics. The still inceptive recent gesture studies field exacts empiric inquiry linked to real life gesture use contexts. Debating the place of multimodal communication research within Cognitive Linguistics asks contemplation of wider sociological, economic, and political factors in academia that can contribute to defining the field's future.