This paper explores how daily media practices affect youth's general identity work, identifying four varied sorts of multi-media theme repertoires and their use for youth's distinct identity practices. While drama-lovers and sports-fans highly diverge as to thematic concerns, they share an equal identity style, depending mainly on identification practices and affiliation expression towards some in-groups via media content. Meanwhile, news-aficionados and intense-media-users' identity style is chiefly based on distinction practices.