A set of (semi-)official language planning (LP) organizations of various LA (language academy) formats linked to Chinese LP has been extant during a century of the Chinese language modernization process. This article centers on the link between the LP activities, LP agency and socio-political situations. The socio-political landscape as LP-backer has seen gigantic shifts given the economic expansion and technological progress of the latest decades; people's societal conduct as intended recipients of LP goods has become progressively ruled by a postmodernist opinion. It is argued that a national LA would increase the success of future Chinese LP projects.