This inquiry examines the shifting discourse on skin lightening today labelled “skin toning” in sub-Saharan Africa. This study problematizes the “skin toning” discourse which fallaciously insinuates that dark-skinned individuals can “slightly lighten” their skin with less social and physical effects. Via critical discourse analysis of an interview with an erstwhile Ghanaian beauty queen (Nasara) on YouTube, it became clear that she employed particular neoliberal ideologies to discursively shape “skin bleaching.” The simultaneous interpretations of skin toning address the spaces where gender, race, class, and social status cross to produce specific subjectivities and discourses at fixed times. KEYWORDS: Glocalized whiteness, race, skin toning, African women, discourse