A lot of research in world Englishes renders the incorrect impression of a similar collective English ideology within a geographic space. This paper explores how often rivaling ideologies of English can run within a region. Focusing on the Hong Kong context, it adjusts the Bakhtinian heteroglossia concept to ascertain the concurrent co-presence of diverse ideologies of English. Hong Kong university students' self-narratives are examined to see how they build expectations concerning how English should be employed and what the colonial language signifies for their regional identity.