This case study sets out to demonstrate how the use and evolution of the Anglicism [jobb] ‘job’ and its derived forms in Norwegian is featured by a noticeable pragmatic adjustment after its adoption in the 19th century to the present. The methodological framework of the inquiry is Sinclair's (1996) model of ‘extended units of meaning’. By examining a historical text archive, the inquiry charts the appearance of novel types of usage and concomitant changes in the Anglicism's semantic prosody. The inquiry displays how its discourse function has altered from transferring a systematically negative to a generally non-negative (neutral/positive) semantic prosody, and that this is a unidirectional shift that happens gradually and at different times with distinct morphosyntactic realisations of the Anglicism.