This article explores the various communicative practices of the popular TV show The Voice Russia and points out the role and function of language ideologies in Russian popular music. It is claimed that language choice in songs is guided by two sets of ideas—the ideologies of pop music professionals, who have a strong English bias, and the popular beliefs held by the audience, who back the integrity of the Russian language and culture. Assay of multilingual songs which rally lyrics and music from different countries (and cultures) discloses the role of language alternation as a resource of meaning making and an instrument for constructing ethnic, local, and glocal (transnational-but-localized) identities.