This paper aims at examining the link between the target of some ironic instances and the source of their echoic mentions, debating particular cases in which the originators of the ironic utterances or opinions echoed could not be considered as victims of the irony. As most accounts of irony assert, it necessarily covers criticism, in which case it should have a victim or a target. Sperber and Wilson’s Echoic Mention Theory proposes that an ironical remark will have as natural targets the originators of the utterances echoed. Following their account, the target of the irony should be the addresser of the echoed utterance. However, in the author's corpus of ten full-length literary works and excerpts from the Israeli media, ironic occurrences were found, which appeared to utter at least some sort of criticism if not more, where the echoic source would not make a plausible target for the irony. It may be proposed that the reason for the disparities is that these utterances also offer cues for humor or traces of parody.