Publications

Publication details [#62479]

Stern, Alissa Joy. 2017. How Facebook can revitalise local languages: lessons from Bali. Journal of Multilingual and Multicultural Development 38 (9) : 788–796.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Routledge

Annotation

This article assays the degree to which social media can actively engage teenagers in employing minority languages by exploring a lively Balinese language Facebook group which is oriented to teens. The inquiry finds that this specific group employs peer compulsion and peer modelling to actively generate space for young people to employ Balinese 24 hours a day, 7 days a week, regardless of official policies, school practices, and family norms. By operating in the shadows outside of government, school, and family structures, this inquiry proposes that social media can be a highly efficient, low-cost, and easily implementable way to promote language revitalisation among the decisive young generation.