This paper examines the construction of post-diasporic, hybrid local identities in communicative practices of the younger British Gujarati community. It centers on the host of a popular BBC Asian Network radio show as a famous voice of this community, who concurrently embodies and creates linguistic community values via the use of Gujarati-English code-switching. In doing so, it points out the role of the media in shaping a space for the linguistic negotiation of local and transnational influences.