Effectively conveying how findings from population science inform patient-level decision-making about cancer prevention stays a challenge. Despite the important gains linked to early detection of colorectal cancer, patient compliance with screening guidelines is suboptimal. One possible barrier to compliance is the language employed by organizations to frame screening recommendations. Using theory and research on verbal immediacy, this inquiry shows how linguistically framing screening messages as being temporally immediate makes them more efficient than non-immediate messages for inciting people to assume state-of-science screening recommendations.