Publications

Publication details [#62730]

Muir, Kate, Adam Joinson, Rachel Cotterill and Nigel Dewdney. 2017. Linguistic Style Accommodation Shapes Impression Formation and Rapport in Computer-Mediated Communication. Journal of Language and Social Psychology 36 (5) : 525–548.
Publication type
Article in journal
Publication language
English
Place, Publisher
SAGE Publications

Annotation

Communication accommodation theory forecasts that social power plays an important role in affecting communicative behaviors. Former research proposes these effects extend to linguistic style, thought to be a nonconscious aspect of communication. This paper examines if these effects hold when individuals interact employing a medium restricted in personal cues, computer-mediated communication. The paper manipulated social power in instant messaging conversations and measured subsequent interpersonal impressions. Low power induced greater likelihood of linguistic style accommodation, across between- (Study 1) and within-subjects (Study 2) experiments. Accommodation by those in a low-power role had no influence on impressions formed by their partner. In contrast, linguistic style accommodation by individuals in a high-power role was associated with negative interpersonal impressions formed by their lower power partner. The results display robust effects of power in shaping language use across computer-mediated communication. Furthermore, the interpersonal effects of linguistic accommodation rely on the conversational norms of the social context.