Publications

Publication details [#62764]

Kohler, Gregory. 2017. ‘Gregory Dry’: Parody and the morality of brand. Language in Society 46 (5) : 719–737.

Publication type

Article in journal

Publication language

English

Keywords

brand name | discourse analysis | parody | storytelling

Place, Publisher

Cambridge University Press

Journal WWW

journals.cambridge.org/

Annotation

This paper explores how a Sardinian manager employs parody in an oral narrative to construct and contest moralities surrounding personal and corporate identities. Parody in storytelling appears a key analytical tool for grasping brand and branding strategies.