This article examines evaluations of efforts at humour and reactions to them by participants and non-participants in a jocular interaction. There are two levels of inquiry: (1) the instigator's jocular comment and the target's reaction to it, taken from the reality television gameshow Big Brother Australia 2012, and (2) the Australian and British interviewees’ (non-participants’) intracultural (inside one's own cultural context) and intercultural (from another cultural context) evaluations of the comment and the reaction to it. It is true that facetiousness in both cultural contexts is highly valued and tends to generate a laughing (or at least not a confrontational) reaction, which demonstrates one's capacity to laugh at oneself and not take oneself too seriously. However, there are specific differences in intracultural and intercultural evaluations. For instance, while it was observed that the Australian interviewees tend to make culture-specific remarks about how different their own and British grasp of humour is, the British interviewees attempt to evade cultural or collective references and rather center on facetiousness-linked benefits in interaction.