Publications
Publication details [#62894]
Abdulai, Muhammed, Hadi Ibrahim and Mashoud Adam Mohammed. 2017. Communicating across cultures in multinational Ibis West Africa. International Journal of Intercultural Relations 58 : 42–53.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
This paper explores efficient effective communication in the midst of multi-varied cultures at Ibis West Africa, assuming a qualitative approach of the constructivist’s paradigm. Misinterpretations, misperceptions and misunderstandings of both verbal and non-verbal cues as well as differences in generating common meaning of messages encoded and decoded and the mindlessness of the communication setting marked the interactions between the expatriate workers and the local staff of Ibis West Africa. The paper advised that Ibis West Africa could center more on intercultural relationship and capacity building amid their multicultural staff to increase efficient communication in this multinational organisation.