This article offers a semiotic assay of political cartoons published in Jordan prior to and during the 2013 elections. It tries to depict the sociopolitical context after the 2011 Arab Spring and centers on the changes to people’s practices and stances toward politics and politicians. The data consist of political cartoons by the Jordanian cartoonist Imad Hajjaj drawn during the parliamentary election campaigns in 2007, 2010, and 2013. This article claims that the humor produced in cartoons transfers strong messages that demand an assay of the interaction between the different signs in cartoons and their social and ideological implications. A model of analysis derived from Barthes’ perception of denotation and connotation theories is adopted. This model consists of three types of messages: linguistic, literal, and symbolic. The analysis distinguishes different messages in the cartoons before and after 2011. Unlike the cartoons from 2007 to 2010, the linguistic and denoted messages in the cartoons of 2013 connoted a sense of salvation, achievement, victory, freedom, dignity, and democracy, merits that had seldom been pointed out in former cartoons. This attitude is reflected by themes like the positive image of the young, public awareness of political and national issues, and resistance towards corruption. The inquiry sheds light on this disregarded area of visual communication in the Arab world and hopes to supply new insights into the fields of semiotics, pragmatics, multimodal analysis, and critical discourse analysis.