This inquiry explores the socio-pragmatic and persuasive functions of politeness in Jordanian print advertisements. Specifically, the inquiry is concerned with the linguistic politeness strategies the Jordanian ads use in order to persuade the possible Jordanian customers of their products. Brown and Levinson’s (1987) seminal work as well as Watts’ (2003) and Spencer-Oatey’s (2005) research on politeness supply the framework for this inquiry. The inquiry is based on exploring linguistic politeness as related to social relationships (Christie 2005), in that “‘ways of putting things’ ... are part of the very stuff that social relationships are made of” (Brown and Levinson 1987: 55). It is deemed that the success of the ads depends on their politeness and persuasion strategies that appeal to the socio-economic and cultural specificities of Jordanian society. To this end, 200 Jordanian ads were gathered from Al-Ghad, Al-Rai, and Ad-Dustour, the main Jordanian newspapers. The ads’ messages were assayed to point out their politeness strategy category and subcategory and their frequencies were computed. This inquiry was conducted on the assumption that the ads would employ more positive politeness strategies to establish rapport with the customers in the hope of winning the approval of their products.