This article centers on the linguistic composition of commercial signs in the linguistic landscape (LL) of Athens, Greece. Prior research has mainly been performed in officially multilingual and multi-ethnic areas [Ben-Rafael, E., Shohamy, E., Amara, M. H., & Trumper-Hecht, N. (2006). Linguistic landscape as symbolic construction of the public space: The case of Israel. In D. Gorter (Ed.), Linguistic landscape: A new approach to multilingualism (pp. 7–28). Clevedon: Multilingual Matters; Cenoz, J., & Gorter, D. (2006). Linguistic landscape and minority languages. In D. Gorter (Ed.), Linguistic landscape: A new approach to multilingualism (pp. 67–80). Clevedon: Multilingual Matters; Huebner, T. (2006). Bangkok's linguistic landscapes: Environmental print, codemixing and language change. In D. Gorter (Ed.), Linguistic landscape: A new approach to multilingualism (pp. 31–51). Clevedon: Multilingual Matters]. Greece, however, is characterised by official monolingualism and a great extent of ethnic homogenisation, which proposes that apart from tourist areas, one would await that languages and scripts other than Greek would not be as visible as in contexts characterised by official or de facto multilingualism. A total of 621 shop signs were gathered and analysed both quantitatively and qualitatively. The findings point out that a significant number of shops use – often creatively – languages other than Greek, either monolingually or in combination with Greek, resulting in a situation of written multilingualism, with English emerging as the strongest linguistic player. The results also strongly propose that the multilingual character of commercial signs is not mainly informational but symbolic reflecting a desire to project a cosmopolitan, sophisticated, and trendy outlook.