Publications
Publication details [#63065]
Macpherson, Iain. 2017. Ideology and ambivalence in Japanese discourses on business globalization. Journal of multicultural discourses 12 (1) : 63–81. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper tries to foster understanding of neoliberalism through discourse analysis of how the ideology is validated and/or dismissed by Japanese ‘salarymen’ debating work and business in Japan. The predominant orientation which participants express toward Japan’s neoliberalization are: affirmation, ambivalence, and neoliberalism qua neoconservatism. Attention is centered on the insecurities, contradictions, or ironies participants explicitly or implicitly utter.