Publication details [#63065]

Macpherson, Iain. 2017. Ideology and ambivalence in Japanese discourses on business globalization. Journal of multicultural discourses 12 (1) : 63–81.
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This paper tries to foster understanding of neoliberalism through discourse analysis of how the ideology is validated and/or dismissed by Japanese ‘salarymen’ debating work and business in Japan. The predominant orientation which participants express toward Japan’s neoliberalization are: affirmation, ambivalence, and neoliberalism qua neoconservatism. Attention is centered on the insecurities, contradictions, or ironies participants explicitly or implicitly utter.